ANDRUSHKEVYCH Z, BOIKO R, NIANKO V. CUSTOMER-ORIENTED APPROACH IN BRAND FORMATION AND ADVERTISING MANAGEMENT ACTIVITIES OF THE ENTERPRISE. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2022 Dec. 29 [cited 2026 Jan. 28];312(6(1):169-73. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/764