NAZARCHUK T, TYURINA N, KOVALCHUK V. NATIONAL BRAND AS A TOOL FOR INCREASING THE GLOBAL COMPETITIVENESS OF THE COUNTRY IN THE INTERNATIONAL ENVIRONMENT. Herald of Khmelnytskyi National University. Economic sciences [Internet]. 2023 Apr. 27 [cited 2026 Jan. 28];316(2):25-32. Available from: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/625