NESTORISHEN, Ihor, and Karina KOSOVSKA. “DIGITAL TRANSFORMATION OF TOURISM: THE IMPACT OF ARTIFICIAL INTELLIGENCE AND SOCIAL MEDIA ON THE FORMATION OF TOURIST BEHAVIOR”. Herald of Khmelnytskyi National University. Economic sciences 348, no. 6 (December 11, 2025): 202–208. Accessed January 28, 2026. https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2557.