KOSTENYUK, Yulia, and Olha BEZPIATKO. “FORMING AN ANALYTICAL MODEL FOR POSITIONING A COMPANY’S BRAND”. Herald of Khmelnytskyi National University. Economic sciences 348, no. 6 (December 11, 2025): 92–96. Accessed January 28, 2026. https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2547.