LISYANSKIY, Serhii. “EVALUATING THE EFFICACY OF INTEGRATED MARKETING COMMUNICATIONS WITHIN VETERINARY PHARMACEUTICAL E-COMMERCE”. Herald of Khmelnytskyi National University. Economic sciences 346, no. 5 (October 16, 2025): 634–640. Accessed January 28, 2026. https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2517.