IVANECHKO, NELIA, and MYKHAILO OKONSKYI. “THE IMPACT OF CHANGING CONSUMER BEHAVIOR ON THE MARKETING COMMUNICATION POLICY OF SPORTS AND ENTERTAINMENT COMPLEXES”. Herald of Khmelnytskyi National University. Economic sciences 344, no. 4 (August 28, 2025): 177–181. Accessed January 28, 2026. https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2181.