SHESTAKOVSKA, Tetiana, Oleh SHEVCHENKO, Olena SEMCHENKO-KOVALCHUK, and Yurii NIKOLAYENKO. “THE ESSENCE OF INNOVATIVE MARKETING AND MARKETING SYSTEMS: MODERN CONCEPTS AND THEIR IMPACT ON ENTERPRISE DEVELOPMENT”. Herald of Khmelnytskyi National University. Economic sciences 342, no. 3(2) (May 14, 2025): 140–146. Accessed January 28, 2026. https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1927.