KOVALCHUK, SVITLANA, LILIYA MARTYNOVA, and ALONA TANASIICHUK. “FORMATION OF MARKETING STRATEGY OF HIGHER EDUCATION INSTITUTIONS”. Herald of Khmelnytskyi National University. Economic sciences 292, no. 2 (May 27, 2021): 215–221. Accessed January 28, 2026. https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1781.