BOIKO, RUSLAN. “CONCEPTUAL APPROACHES TO THE APPLICATION OF THE MARKETING MANAGEMENT CONCEPT AT THE ENTERPRISE”. Herald of Khmelnytskyi National University. Economic sciences 300, no. 6(2) (December 30, 2021): 100–107. Accessed January 28, 2026. https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1312.