KOLOMYTSEVA, Olena, et al. “OPTIMIZATION OF STR MARKETING STRATEGY OF AGRICULTURAL COMPANIES IN THE REGION BASED ON ARTIFICIAL INTELLIGENCE AND PRINCIPLES OF SMART SPECIALIZATION”. Herald of Khmelnytskyi National University. Economic Sciences, vol. 332, no. 4, June 2024, pp. 441-6, https://doi.org/10.31891/2307-5740-2024-332-67.