BOKOVETS, Viktoriia, and Viktoriia KHYMYCH. “INNOVATION AND REPUTATIONAL SUSTAINABILITY OF BUSINESS IN A MARTYR STATE”. Herald of Khmelnytskyi National University. Economic Sciences, vol. 344, no. 4, Aug. 2025, pp. 272-6, https://doi.org/10.31891/2307-5740-2025-344-4-37.