VASYLCHENKO, Lidiia, and Arman AKHTOIAN. “EVOLUTION AND PROSPECTIVE VECTORS OF MARKETING INNOVATIONS DEVELOPMENT IN RETAIL”. Herald of Khmelnytskyi National University. Economic Sciences, vol. 344, no. 4, Aug. 2025, pp. 238-43, https://doi.org/10.31891/2307-5740-2025-344-4-32.