PYTULYAK, Natalia, and Vita PAPROTSKA. “THE UKRAINIAN BOOK MARKET DURING THE WAR: CHALLENGES AND PROSPECTS, ADAPTATION OF MARKETING STRATEGIES AND TOOLS OF ITS SUBJECTS”. Herald of Khmelnytskyi National University. Economic Sciences, vol. 344, no. 4, Aug. 2025, pp. 203-8, https://doi.org/10.31891/2307-5740-2025-344-4-27.