RODIONOV, Sergii. “SEARCH ENGINE OPTIMIZATION IN INTERNET MARKETING UNDER THE TRANSFORMATION OF GENERATIVE ARTIFICIAL INTELLIGENCE: FROM GOOGLE TO CHATGPT”. Herald of Khmelnytskyi National University. Economic Sciences, vol. 342, no. 3(2), May 2025, pp. 73-77, https://doi.org/10.31891/2307-5740-2025-342-3(2)-11.