BANZELIUK, I. “INTEGRATED MECHANISM FOR DEVELOPING THE MARKETING POTENTIAL OF HIGHER EDUCATION INSTITUTIONS BASED ON BENCHMARKING”. Herald of Khmelnytskyi National University. Economic Sciences, vol. 290, no. 1, Mar. 2021, pp. 20-23, https://doi.org/10.31891/2307-5740-2021-290-1-3.