ANHELKO, Iryna. “THE ROLE OF DIFFERENTIATION OF GOODS AND ITS IMPACT ON THE EFFECTIVENESS OF THE MARKETING STRATEGY OF THE ENTERPRISE”. Herald of Khmelnytskyi National University. Economic Sciences, vol. 340, no. 2, Mar. 2025, pp. 115-9, https://doi.org/10.31891/2307-5740-2025-340-18.