KOVALCHUK, Svitlana, et al. “FORMATION AND DEVELOPMENT TRENDS OF MARKETING IN UKRAINE: A MODERN VIEW OF THE THEORY AND PRACTICE OF MARKETING”. Herald of Khmelnytskyi National University. Economic Sciences, vol. 312, no. 6(1), Dec. 2022, pp. 23-29, https://doi.org/10.31891/2307-5740-2022-312-6(1)-3.