GANUSHCHAK-YEFIMENKO, Lyudmyla. “EFFICIENCY OF INNOVATIVE BUSINESS MANAGEMENT BASED ON BIG DATA: CHANGING THE ROLE OF MANAGERS”. Herald of Khmelnytskyi National University. Economic Sciences, vol. 336, no. 6, Nov. 2024, pp. 335-42, https://doi.org/10.31891/2307-5740-2024-336-54.