A. OLIINYK, Y. BIHDAN, M. NECHYTAILO, and A. RAZSUKOVSKA, “CREATIVE MANAGEMENT AND STRATEGIC MANAGEMENT AS FACTORS IN FORMING A POSITIVE IMAGE OF A MODERN ENTERPRISE”, Herald of Khmelnytskyi National University. Economic sciences, vol. 348, no. 6, pp. 333–338, Dec. 2025, doi: 10.31891/2307-5740-2025-348-6-48.