S. KOVALCHUK, L. MARTYNOVA, and A. TANASIICHUK, “FORMATION OF MARKETING STRATEGY OF HIGHER EDUCATION INSTITUTIONS”, Herald of Khmelnytskyi National University. Economic sciences, vol. 292, no. 2, pp. 215–221, May 2021, doi: 10.31891/2307-5740-2021-292-2-38.