[1]
N. HAVLOVSKA, N. ZAHARCHUK, and Y. RUDNICHENKO, “OPTIMIZATION OF THE COMPANY’S COMMUNICATION STRATEGY BASED ON THE COMBINATION OF PUSH AND PULL STRATEGIES”, Herald of Khmelnytskyi National University. Economic sciences, vol. 338, no. 1, pp. 486–492, Jan. 2025, doi: 10.31891/2307-5740-2025-338-72.