[1]
Z. ANDRUSHKEVYCH, R. BOIKO, and V. NIANKO, “CUSTOMER-ORIENTED APPROACH IN BRAND FORMATION AND ADVERTISING MANAGEMENT ACTIVITIES OF THE ENTERPRISE”, Herald of Khmelnytskyi National University. Economic sciences, vol. 312, no. 6(1), pp. 169–173, Dec. 2022, doi: 10.31891/2307-5740-2022-312-6(1)-24.