LARINA, Y., GALCHYNSKA, J. and DICHENKO, A. (2023) “INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT”, Herald of Khmelnytskyi National University. Economic sciences, 320(4), pp. 176–182. doi:10.31891/2307-5740-2023-320-4-26.