ZHYGALO, Ivan. THE USE OF COLOR IN ADVERTISING: PSYCHOLOGICAL ASPECTS OF INFLUENCE ON CONSUMERS. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 322, n. 5, p. 146–151, 2023. DOI: 10.31891/2307-5740-2023-322-5-24. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/375. Acesso em: 28 jan. 2026.