BORYSOVA, Tetiana; PROTSYSHYN, Yuliia. VECTORS OF NEUROMARKETING APPLICATION FOR OPTIMIZING B2B TARGETING IN DIGITAL MARKETING. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 348, n. 6, p. 339–344, 2025. DOI: 10.31891/2307-5740-2025-348-6-49. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2573. Acesso em: 28 jan. 2026.