SAVCHENKO, Olena; HREKOV, Mykhailo. PRICE AS A STRATEGIC TOOL FOR CUSTOMER RELATIONSHIP MANAGEMENT: INTEGRATING VALUE-BASED AND DYNAMIC PRICING. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 348, n. 6, p. 187–192, 2025. DOI: 10.31891/2307-5740-2025-348-6-26. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2555. Acesso em: 28 jan. 2026.