LISYANSKIY, Serhii. EVALUATING THE EFFICACY OF INTEGRATED MARKETING COMMUNICATIONS WITHIN VETERINARY PHARMACEUTICAL E-COMMERCE. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 346, n. 5, p. 634–640, 2025. DOI: 10.31891/2307-5740-2025-346-5-91. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2517. Acesso em: 28 jan. 2026.