MILCHEVA, Viktoriia; YEVTUSHEVSKA, Olha; ANTONYUK, Yulia; MATUZNYI, Oleksii; KORIAHIN, Oleksandr. FORMATION OF CONSUMER LOYALTY IN ENTERPRISE DIGITAL MARKETING: A BEHAVIORAL AND ECONOMIC APPROACH. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 346, n. 5, p. 586–590, 2025. DOI: 10.31891/2307-5740-2025-346-5-84. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2510. Acesso em: 28 jan. 2026.