YANOVSKA, Viktoriia; PYLYPENKO, Olena; TVORONOVICH, Viktoriia; USTILOVSKA, Anastasiia. EVOLUTION OF MARKETING CONCEPTS: FROM CLASSIC EXCHANGE TO CONSUMER EXPERIENCE. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 346, n. 5, p. 453–463, 2025. DOI: 10.31891/2307-5740-2025-346-5-67. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2491. Acesso em: 28 jan. 2026.