IVANECHKO, NELIA; OKONSKYI, MYKHAILO. THE IMPACT OF CHANGING CONSUMER BEHAVIOR ON THE MARKETING COMMUNICATION POLICY OF SPORTS AND ENTERTAINMENT COMPLEXES. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 344, n. 4, p. 177–181, 2025. DOI: 10.31891/2307-5740-2025-344-4-23. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/2181. Acesso em: 28 jan. 2026.