POKOTYLOVA, Valentyna; PASHKOVA, Alla; SHAPOVALOVA, Valentyna. METHODOLOGICAL APPROACHES TO DEVELOPING MECHANISMS FOR INNOVATIVE DEVELOPMENT OF MARKETING SYSTEMS IN PHARMACEUTICAL ENTERPRISES. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 342, n. 3(2), p. 267–273, 2025. DOI: 10.31891/2307-5740-2025-342-3(2)-41. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1955. Acesso em: 28 jan. 2026.