SHESTAKOVSKA, Tetiana; SHEVCHENKO, Oleh; SEMCHENKO-KOVALCHUK, Olena; NIKOLAYENKO, Yurii. THE ESSENCE OF INNOVATIVE MARKETING AND MARKETING SYSTEMS: MODERN CONCEPTS AND THEIR IMPACT ON ENTERPRISE DEVELOPMENT. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 342, n. 3(2), p. 140–146, 2025. DOI: 10.31891/2307-5740-2025-342-3(2)-22. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1927. Acesso em: 28 jan. 2026.