BANZELIUK, I. INTEGRATED MECHANISM FOR DEVELOPING THE MARKETING POTENTIAL OF HIGHER EDUCATION INSTITUTIONS BASED ON BENCHMARKING. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 290, n. 1, p. 20–23, 2021. DOI: 10.31891/2307-5740-2021-290-1-3. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1862. Acesso em: 28 jan. 2026.