GARAFONOVA, Olga; DVORSKYI, Vladyslav; PONOMARENKO, Mykola; VERKHUSHA, OLEKSANDR. MECHANISMS OF INNOVATIVE DEVELOPMENT OF MARKETING SYSTEMS: ESSENCE, STRUCTURE, AND DIRECTIONS OF TRANSFORMATION. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 342, n. 3(1), p. 286–292, 2025. DOI: 10.31891/2307-5740-2025-342-3(1)-40. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1931. Acesso em: 28 jan. 2026.