RAIKO, Diana; DREPIN, Ivan; MASALAB, Oleksandr. ADAPTATION AND OPTIMIZATION OF TRADITIONAL MARKETING STRATEGIES TO THE REQUIREMENTS OF THE DIGITAL ECONOMY: CHALLENGES AND OPPORTUNITIES. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 328, n. 2, p. 18–23, 2024. DOI: 10.31891/2307-5740-2024-328-2. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/82. Acesso em: 28 jan. 2026.