HAVLOVSKA, Nataliia; ZAHARCHUK, Nataliia; RUDNICHENKO, Yevhenii. OPTIMIZATION OF THE COMPANY’S COMMUNICATION STRATEGY BASED ON THE COMBINATION OF PUSH AND PULL STRATEGIES. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 338, n. 1, p. 486–492, 2025. DOI: 10.31891/2307-5740-2025-338-72. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1516. Acesso em: 28 jan. 2026.