MELNYCHENKO, Oleksandr; MELNYCHENKO, Maksym. BRAND MANAGEMENT IN MODERN CONDITIONS: WARTIME CHALLENGES AND PERSPECTIVES. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 304, n. 2(2), p. 24–29, 2022. DOI: 10.31891/2307-5740-2022-304-2(2)-4. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1055. Acesso em: 28 jan. 2026.