ANDRUSHKEVYCH, Zinayida; BOIKO, Ruslan; NIANKO, Vitalii. CUSTOMER-ORIENTED APPROACH IN BRAND FORMATION AND ADVERTISING MANAGEMENT ACTIVITIES OF THE ENTERPRISE. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 312, n. 6(1), p. 169–173, 2022. DOI: 10.31891/2307-5740-2022-312-6(1)-24. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/764. Acesso em: 28 jan. 2026.