KOVALCHUK, Svitlana; ZABURMEKHA, Yevgeniya; SHEMCHUK, Olga. FORMATION AND DEVELOPMENT TRENDS OF MARKETING IN UKRAINE: A MODERN VIEW OF THE THEORY AND PRACTICE OF MARKETING. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 312, n. 6(1), p. 23–29, 2022. DOI: 10.31891/2307-5740-2022-312-6(1)-3. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/741. Acesso em: 28 jan. 2026.