LARKA, LUDMILA. MARKETING RESEARCH AS AN INFORMATION BASIS FOR THE DIAGNOSTICS OF THE MARKETING ACTIVITY OF THE ENTERPRISE. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 314, n. 1, p. 80–84, 2023. DOI: 10.31891/2307-5740-2023-314-1-10. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/695. Acesso em: 28 jan. 2026.