NAZARCHUK, Tatiana; TYURINA, Nila; KOVALCHUK, Vitaly. NATIONAL BRAND AS A TOOL FOR INCREASING THE GLOBAL COMPETITIVENESS OF THE COUNTRY IN THE INTERNATIONAL ENVIRONMENT. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 316, n. 2, p. 25–32, 2023. DOI: 10.31891/2307-5740-2023-316-2-4. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/625. Acesso em: 28 jan. 2026.