KOVALENKO, Nataliia; MALAKHOVA, Yuliia; HORDIEIEV, Yurii. SEGMENTATION OF THE TARGET AUDIENCE AS AN ELEMENT OF STRATEGIC PLANNING OF MARKETING ACTIVITY IN SOCIAL MEDIA. Herald of Khmelnytskyi National University. Economic sciences, [S. l.], v. 336, n. 6, p. 370–375, 2024. DOI: 10.31891/2307-5740-2024-336-58. Disponível em: https://heraldes.khmnu.edu.ua/index.php/heraldes/article/view/1262. Acesso em: 28 jan. 2026.