OLIINYK, A., BIHDAN, Y., NECHYTAILO, M., & RAZSUKOVSKA, A. (2025). CREATIVE MANAGEMENT AND STRATEGIC MANAGEMENT AS FACTORS IN FORMING A POSITIVE IMAGE OF A MODERN ENTERPRISE. Herald of Khmelnytskyi National University. Economic Sciences, 348(6), 333-338. https://doi.org/10.31891/2307-5740-2025-348-6-48