HORBACHENKO, S., CHEPURNA, O., КUKLINOVA T., & TABALA, K. (2025). EVALUATING THE EFFECTIVENESS OF MARKETING STRATEGIES USING BUSINESS INTELLIGENCE TOOLS. Herald of Khmelnytskyi National University. Economic Sciences, 344(4), 478-485. https://doi.org/10.31891/2307-5740-2025-344-4-66