POKOTYLOVA, V., PASHKOVA, A., & SHAPOVALOVA, V. (2025). METHODOLOGICAL APPROACHES TO DEVELOPING MECHANISMS FOR INNOVATIVE DEVELOPMENT OF MARKETING SYSTEMS IN PHARMACEUTICAL ENTERPRISES. Herald of Khmelnytskyi National University. Economic Sciences, 342(3(2), 267-273. https://doi.org/10.31891/2307-5740-2025-342-3(2)-41