RAIKO, D., DREPIN, I., & MASALAB, O. (2024). ADAPTATION AND OPTIMIZATION OF TRADITIONAL MARKETING STRATEGIES TO THE REQUIREMENTS OF THE DIGITAL ECONOMY: CHALLENGES AND OPPORTUNITIES. Herald of Khmelnytskyi National University. Economic Sciences, 328(2), 18-23. https://doi.org/10.31891/2307-5740-2024-328-2