ANDRUSHKEVYCH, Z., BOIKO, R., & NIANKO, V. (2022). CUSTOMER-ORIENTED APPROACH IN BRAND FORMATION AND ADVERTISING MANAGEMENT ACTIVITIES OF THE ENTERPRISE. Herald of Khmelnytskyi National University. Economic Sciences, 312(6(1), 169-173. https://doi.org/10.31891/2307-5740-2022-312-6(1)-24