SALUN M, BASIURKINA N, TARAN A. THE ROLE OF A BUSINESS PLAN IN THE MANAGEMENT OF AN ENTREPRENEURIAL STRUCTURE: KEY FUNCTIONS, TASKS AND CHARACTERISTICS OF DEVELOPMENT TO INCREASE COMPETITIVENESS. Herald of Khmelnytskyi National University. Economic sciences. 2025;340(2):523-527. doi:10.31891/2307-5740-2025-340-83