YANOVSKA, V.; PYLYPENKO, O.; TVORONOVICH, V.; USTILOVSKA, A. EVOLUTION OF MARKETING CONCEPTS: FROM CLASSIC EXCHANGE TO CONSUMER EXPERIENCE. Herald of Khmelnytskyi National University. Economic sciences 2025, 346 (5), 453-463. https://doi.org/10.31891/2307-5740-2025-346-5-67.