GARAFONOVA, O.; DVORSKYI, V.; PONOMARENKO, M.; Verkhusha, O. MECHANISMS OF INNOVATIVE DEVELOPMENT OF MARKETING SYSTEMS: ESSENCE, STRUCTURE, AND DIRECTIONS OF TRANSFORMATION. Herald of Khmelnytskyi National University. Economic sciences 2025, 342 (3(1), 286-292. https://doi.org/10.31891/2307-5740-2025-342-3(1)-40.